JUSTMAN-DollhousePlaytabl JPD

Category: Promotional Displays
Display Producer: Justman Packaging & Display, 5819 Telegraph Rd., Commerce, CA 90040

Fisher-Price is using this Loving Family Dream Dollhouse Playtable display to allow consumers to interact with toys at retail and bring fun to the toy department. Mattel also wanted to support the Wal-Mart “Retailtainment” initiative. By enclosing the dollhouse with PETG, consumers are able to see what is included in some of the room sets. Product tethered to the playtable allows for hands-on play from the correct audience age, young girls ages 3 and up; (Web site) www.justman.com