OEMC2VISITCALIFORNIAEXHIBIT

Visit California turned to MC2, a Chestnut Ridge, NY-headquartered exhibit firm, to help bring its new “Dream Big” campaign to life on the show floor of the U.S. Travel Association’s IPW in Chicago, IL. MC2 designed an experience that reflected the cheery personality of California complete with sidewalk cafés and a color palate of sparkling white and sunshine yellow. Visit California had two, 10×50′ exhibit spaces directly across the aisle from each other. Each space had white benches, sidewalk café tables, and green plants. To create one seamless exhibit, a curving strip of bright yellow carpet spanned the show floor aisle between the two. The exhibit walls, which were curved like ocean waves, displayed vibrant photos of the state’s top attractions from Disneyland and Hollywood to Napa Valley and the Redwood Forests. (Web Site) www.mc-2.com