Interactive Displays Featured At Whole Foods


Second Story, part of SapientNitro, has launched four interactive experiences it created for Whole Foods Market’s new Alpharetta store. The installations create a more informative, entertaining and streamlined shopping experience-including connecting shoppers more closely to the farmers who provide the food they eat, and educating them on the sustainable growing practices that Whole Foods Market uses to rate farms in its new Responsibly Grown produce ratings program.

“The bar on the retail experience is continually being raised, and today’s always-on shopper demands a more informative and immersive shopping experience, whether they are in a store, on their couch or on the go,” said Donald Chesnut, Chief Experience Officer for SapientNitro. “We used our pioneering approach to blending digital experiences in physical spaces to bring information from outside the store in, empowering shoppers with real-time information that allows them to make better buying decisions and to explore all the store has to offer in an engaging way.”

Second Story created four interactive experiences: FARM… MEET TABLE. To help Whole Foods Market connect its customers more closely to the real people that provide the food they eat, Second Story created this installation in the store’s café. An interactive wall of window panes offers shoppers a glimpse into the lives of the local suppliers.

WISE WOOD. Second Story created “Wise Wood,” a 12′ tall x 2.5′ wide wooden tower, to tell the story of Whole Foods Market’s new “Responsibly Grown” produce rating system.
WHOLE BODY MIRROR. Whole Body Mirror is designed to help shoppers discover Whole Body products that match specific needs. Customers see their forms reflected in a “magic mirror” as one of three auras: Refresh, Energize, Relieve.

PERFECT PAIRINGS. An in-the-round installation of modular stacked crates helps shoppers discover products. On each of the three faces of the installation there is an exposed open crate, revealing one of three interactive touchscreens: “Expand Your Palate,” “Celebrate Your Passion” and “Become a Connoiseur.”