OECSIGROUPCASTROLEXHIBIT

BP Lubricants USA/Castrol and The CSI Group, Paramus, NJ, recently joined forces to create a brand activation experience at the 2014 SEMA Show in Las Vegas. Castrol wanted to create buzz around their newest technologies and latest consumer product launches. CSI Group created an engaging 3D projection mapping experience, along with 3D holographic displays to attract crowds at the 2014 SEMA Show. The CSI Group utilized Cinema 4D, Adobe After Effects and D3 Designer to create content to project a brand experience directly onto a 2014 Audi RS7 Coupe.This unique execution told Castrol’s brand story, while incorporating moments of visual excitement set to a backdrop of music. The CSI Group also integrated into the exhibit the RealFiction Dreamoc HD3, a 3-sided holographic display, which showcases 3D product images. These displays, along with custom 3D video content, presented Castrol products suspended in mid-air, inside a glass prism. The content communicated brand imagery along with product features. (Web Site) www.thecsigroup.com