US Army Medical Marketing Semi

The U.S. Army has deployed a new mobile exhibit, the Medical Marketing Semi (MMS), to dispel some of the myths of modern Army medicine, and search for the best qualified healthcare professionals. To address these misperceptions, the Army recently deployed a new asset to help win over the best qualified healthcare professionals in the U.S. The MMS rolled out to various university campuses across the Northeastern U.S. recently in a bid to better educate students, residents and working professionals about Army service and Army medicine. After many months of obtaining equipment, installation, wrapping the exterior of the vehicle with Army branding, mounting an exterior ‘Jumbotron’ screen and training exhibitors, the MMS was ready to hit the road.