19 Crimes’ Infamous Rogues Share Stories In Augmented Reality Promo

19 Crimes wines is bringing the band of rogues, depicted on its wine labels, to life with the launch of the first-ever wine Augmented Reality (AR) app. The new app will animate three of 19 Crimes’ convicts-turned-colonists, who each tell their own infamous story.
In 18th-century Britain, criminals guilty of one of 19 crimes, were sentenced to live in Australia, rather than death.
The new 19 Crimes Augmented Reality app gives a voice to 19 Crimes Red Blend’s John O’Reilly, who recounts finding love after avoiding the hangman’s noose; The Banished’s James Wilson, shares his tale of triumph after a conviction for treason, and the newest addition to the band of knaves, 19 Crimes’ first female scoundrel, Jane Castings, admits to her crimes of thievery, and is depicted on the label of 19 Crimes’ first white wine, Hard Chard.
Hovering a mobile device over each of these bottles will bring the rogue on the label to life, sharing their scandalous stories that sent them on their journey to build a new life in Australia.