FOLONARI, the pioneering Italian brand that helped put Pinot Grigio on the map has launched a new integrated marketing campaign, ‘Amore Italia Folonari’ that is authentically Italian! Its vibrant color palette of case cards, bottle-neckers and color-coded outer shippers (a color per varietal), will brighten stores across the nation. The revitalized brand message, “The Passion of Italy in Every Bottle,”-is sure to renew interest among the trade, distributor partners and targeted 24-45 year-old consumers.
“This target audience is a group that makes most of its purchasing decisions at the point of purchase, in-store and is attracted to packaging that speaks to the idea of authenticity, and tradition in a more modern way,” said Francine Kowalsky, Wildman’s Director of Marketing. In addition to in-store promotions, a QR code will direct consumers to the Folonari wines web site; and a sweepstakes will offer the chance to win a trip to Venice, Italy.