Ciright Systems’ digital display solution and a custom designed mobile application, are powering the GoMoto/Quality Plus Ford dealers partnership. GoMoto, the local automotive startup, and Quality Plus Ford dealers have partnered to reinvent the car-buying experience for visitors to the King of Prussia Mall. Ciright’s gesture-based, interactive kiosk, known as the Dragon, lets customers experience Ford vehicles. Customers interact with the kiosk to research Ford vehicles in a pressure-free, unassisted environment. Then customers will be prompted to download the Ford Drive mobile app, which allows customers to schedule a test drive at the dealer of their choice without ever interacting with a salesperson.