Topco’s “Over-The-Top” cake decorating and baking products objective was to dominate the center aisle in the baked goods section of grocery stores. With the production of 500 units, the display was produced for a 3-year program emphasizing the ease of set-up for the retailer. This display features eye-catching graphics to attract customers and the flexibility to easily change the product selection. Initial sales have shown a significant increase in product lift. Topco’s “Over-The-Top” baking and cake decorating products display was produced by Design Phase, Inc., (www.dphase.com), a Waukegan, IL-based point-of-purchase display firm.