Tory Burch has opened its first West Coast flagship on North Rodeo Drive in Beverly Hills. “Rodeo Drive is so iconic to Los Angeles,” said CEO, Tory Burch. “From a global perspective, it is also very important for our brand.” The three-story, 4,700-sq. ft. space has been custom designed by Tory Burch and architect Daniel Romualdez to create a residential feel. A brass fretwork facade inspired by Chinese Chippendale sets the tone for an intimate interior where abaca rugs, brown lacquer walls and cane tables provide a neutral backdrop for seafoam drapes, teal velvet sofas and blue-and-white porcelain. The flagship has several unique spaces, from a private VIP room for shopping to a terrace with a working fireplace and living room, blurring the line between indoors and out.