Crest Be® is an innovative new line of toothpastes that combines unexpected flavors with refreshing cleansing benefits. The line features three new, bold and exciting flavors including Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest. The new Crest Be® toothpastes will be merchandised on p.o.p. displays in drugstores and mass retailers.
“Crest is always looking at trends to develop products that give consumers a unique yet effective experience,” said Rishi Dhingra, Marketing Director, Procter & Gamble. “Crest Be® was developed out of the research and insights that consumers are looking for experiential purchases. The new toothpastes provide the foundational benefits needed for oral health and allow for an unexpected experience through flavors that offer personal expression.”