BACARDI Launches Mango Fusion Flavored Rum


BACARDÍ® rum has added BACARDÍ® Mango Fusion™, a one-of-a-kind product that fuses the ripe flavor of mango with a recognizable hint of orange, to the brand’s flavored rum family. BACARDÍ Mango Fusion joins the lineup of flavored rums both on- and off-premise. The new product launch is supported with national digital media, on- and off-premise sampling, promotion, and point-of-purchase displays. “Mango is one of the most popular flavors on the market today, with its light, crisp profile,” said Toby Whitmoyer, Vice President and Brand Managing Director, rum category, at Bacardi U.S.A., Inc. “As leaders in the rum category, we’re committed to innovating to meet our consumers’ needs — and BACARDÍ Mango Fusion delivers on that promise.”