Unilever Pallet Display Promotes Dove Pistachio Cream

PATFIDOVEPISTACHIOCREAMPROMO

The Dove® team at Unilever selected TFI Envision, Norwalk, CT, (www.tfienvision.com), to develop the graphics to promote their new Pistachio Cream Beauty Bar and Body Wash products on a new pallet display for Sam’s Club. TFI Envision created a sweeping arc of soft color, which carries the eye from side to side. Messaging was kept to key brand communication to keep the overall feeling refreshing, light and airy. Ingredient and product visuals balance with images of women enjoying the pampered experience of these products. With the pallet offering both body wash and beauty bar, it encourages consideration by the consumer to try more than just their usual personal wash product.