Sanofi US and its consumer health business Chattem, have re-introduced Rolaids® to stores across the U.S. The iconic brand returns after a three-year hiatus in the marketplace and follows Chattem’s acquisition of Rolaids earlier this year. “For the last few years there has been a gap in the over-the-counter antacid marketplace,” said Zan Guerry, Chief Executive Officer, Chattem. “Now, the millions of people who suffer from heartburn and acid indigestion can once again turn to Rolaids to help relieve their symptoms.” Rolaids is available in both tablets and a new liquid form. The liquid is a first for the brand, as is new Ultra Strength formulation in both tablets and liquid. Chattem will support the re-launch of Rolaids with an integrated marketing campaign featuring restaurateur Guy Fieri. The campaign reestablishes the tagline, How Do You Spell Relief? R-O-L-A-I-D-S.