Disney Store has opened a newly-designed store, featuring storytelling elements that allow guests to interact with their favorite characters at Menlo Park in Edison, NJ. Unique to the Menlo Park location, as guests enter the store and look above, they will see a customized skyline incorporating local landmarks, classic Disney features and magical storytelling moments. The Pixie Dust Trail guides guests through “Storytelling Neighborhoods” highlighting Disney, Marvel and Star Wars characters. The Disney Princess Neighborhood is home to the Disney Princess Castle, bringing the stories of Disney Princess characters to life through costumes, accessories, dolls and more. Disney Store’s signature Magical Trees line the Pixie Dust Trail, and are an integral part of the immersive storytelling experience, with iconic characters hidden throughout the overlapping patterns of blue foliage. At the end of the Pixie Dust Trail is the Disney Store Theatre.