Garmin Displays Vector Cyclist Training Device


Garmin needed a merchandising concept to introduce its new upscale cyclist training device, the Vector, into high-end, independent bike retailers. Signs were designed to be placed on racing bikes throughout the store. The signs had to fit on any bike at any angle, without employing damaging adhesives. A design utilizing non-skid foam was created for the bike body and a Velcro strap solution was developed for handle bar signage. his display was created by InStore Innovation Group,, a Kansas City, MO-based p.o.p. display firm.