Smoothie King Franchises has unveiled its new store design with the opening of two new locations in South Florida. Smoothie King’s new store design reinforces the company’s new positioning of offering purpose-based smoothies for every need. Features include the company’s recently unveiled new brand logo, visuals reinforcing the brand’s positioning and a comfortable seating area. “The new store design immerses our guests into Smoothie King’s new brand positioning,” said Bret Cunningham, V.P. Design & Construction.