BIC Soleil Glow Added To BIC Soleil Razor Portfolio


BIC Razors has introduced the newest addition to the BIC Soleil portfolio of razors for women, BIC® Soleil® Glow™. “What’s unique about Soleil Glow is the Comfort Shield™ head, which evenly distributes pressure and glides over the skin to provide a silky, smooth shave,” said Linda Palladino, Senior Brand Manager – Women’s Shavers, BIC Consumer Products USA. “This helps protect the skin from irritation, which, along with glide, is one of the most important attributes for women when selecting a razor.”
In addition, BIC Soleil Glow offers: Three flexible blades that individually adjust to curves, Lubricating strips with Vitamin E and Aloe to pamper skin, Pivoting head and rubber grip for ultimate comfort and Three pastel colored handles in every pack. Colorful floor displays will support the product launch.