Sexy Hair, the professional hair care brand, is paying homage to global hair icon Marilyn Monroe with a new integrated marketing campaign that includes the use of Monroe’s name and photos in in-store displays. The new tag line is, “Styles may change but Sexy is forever.”
“Not only is Marilyn the sexiest woman of all time, she is known for her self-expression and style,” said Jennifer Weiderman, Vice President of Marketing and Education at Sexy Hair. “We see this partnership as a joining of two great icons – our ‘big red can’ that continues to fly off shelves, along with Marilyn’s ultimate sex symbol status.”
“The partnership of Sexy Hair and Marilyn Monroe, combined with a consumer targeted campaign, will really take the Sexy Hair brand to the next level,” said Karl Heinz Pitsch, President and CEO at Sexy Hair.