Robeks Debuts Next Generation Franchise Design


Robeks has unveiled its Next Generation Robeks store. The new prototype, less than 1,000 sq. ft., is designed to make Robeks more convenient and accessible to customers and more efficient for franchisees.
“We redesigned the inside and outside of the entire box — with an eye on visual impact, operational improvements, functionality, customer flow and new equipment,” said Robeks CMO, Chad Bailey. “When you enter a Robeks now, one of the first things you see is our gorgeous display of fresh fruits and vegetables. We wanted a retail environment that’s more sophisticated and more reserved,” Bailey added.
The new designs feature a subtle color scheme of muted teal, orange, green, and gray and a simplification of Robeks original hummingbird logo to make it more robust and easier to read. The hummingbird is designed to give the sensation of motion, much like the typical Robeks customer.
The smaller footprint will give store owners the ability to expand to nontraditional spaces, such as yoga studios, airports, or within other retail stores.