This display was created to provide a retail showcase for the Tanqueray lines of imported dry gin, highlighting the product while reinforcing the brand’s “Tonight We Tanqueray” messaging and high-end position. The display was designed to establish a highly visible secondary merchandising location off shelf and showcase the changing variety of Tanqueray product to the brand’s target demographic of 30-55 year-old males.
The displays’ black high impact styrene construction with a steel tubular frame creates a solid, indestructible core yet showcases the product with a glamorous and sleek profile. A 12-gauge sheet metal base and 18-gauge sheet metal shelves were chosen to maximize the displays strength and stability, both critical functional requirements given the nature of the product being merchandised. This Tanqueray display was created by United Displaycraft, (www.uniteddisplaycraft.com) a Des Plaines, IL-based p.o.p. display firm.