Michelle sparkling wines from Washington State, which include a Brut, Brut Rose and Extra Dry, are now available nationwide. Previously known as Domaine Ste. Michelle, Michelle is a fresh take on the wines featuring refined cuvees and new packaging. Premium grapes were sourced from vineyards in Washington state’s Columbia Valley.
In addition to enhancing wine quality, the packaging of the wines was also refreshed. “With the majority of our sales being made by women, we enhanced shelf appeal with feminine flair,” said Brenda Castaneda, Michelle Wines’ Marketing Manager. “The new packaging features an elegant bottle shape and an attractive white label accented with soft blue (Brut, Extra Dry) and blush (Brut Rose) hues. The wine meets the demand from women seeking a chic and stylish sparkling wine.”