Schick & X-MEN Promote Schick Hydro Challenge


As part of a partnership tied to the X-MEN film, “X-MEN: Days of Future Past,” Schick is giving guys who take the Schick Hydro Challenge the chance to unlock unique “X-MEN: Days of Future Past” content and win prizes. Those who take the Challenge can receive a free exclusive X-MEN t-shirt with the purchase of any two X-MEN branded Schick products. Specially-marked Schick razors provide access to the mail-in offer.
Matt Rader, Group Marketing Director for Men’s Razors and Blades at Schick, said, “As the X-MEN tackle challenge after challenge in this film, we want men to do the same by rethinking their grooming routine and taking the Schick Hydro Challenge.” Zachary Eller, Sr. V.P., Marketing Partnerships, 20th Century Fox, said, “Schick allows us to reach our core moviegoer via critical retail visibility, and their program helps to create excitement about the movie in homes across the U.S.”