LG Electronics Features Interactive Display At Best Buy


LG is highlighting its Docking Station at Best Buy with this display that lets shoppers sample the three available LG options. This in-store interactive experience successfully distinguished LG from other products/brands within the Best Buy aisle and ultimately drove seasonal sales. Graphic communication priorities included featuring: Air-play®, Smartshare, Bluetooth 3.0, Dual Docking capabilities, Remote App and Portability. Operational efficiencies including easy installation, simple shopper activation and no maintenance also proved to be critical for the program’s success.

The display was constructed of a wood base, vac form support, acrylic overlay, styrene back graphic and a media player to control the docking stations. The display was created by DARKO, (www.darkoinc.com), a Twinsburg, OH-based p.o.p. display firm.