Poppin has created an in-store presence for Staples. Poppin has designed an original cross-category experience that brings together everyday work essentials into customized fixtures that visualize the perfectly accessorized desktop. Each standalone fixture features four Poppin colors and there are two fixtures per store.
Poppin’s assortment of desktop accessories will be displayed together and organized by color. The clean white fixtures feature a minimalist aesthetic and open shelving devised to exhibit the brand’s vibrant color palette. The product is merchandised on each level by color while the uppermost display showcases different ways customers can design their workspaces. Randy Nicolau, Poppin’s CEO, said, “We have constructed a shopping experience that makes it easy for customers to coordinate their organization products to truly customize their own space.”