Betty Crocker And EZ Foil By Hefty Run Co-Promotion


Betty Crocker and EZ Foil by Hefty, are providing consumers with an easy way to serve picnic treats while saving money. EZ Foil by Hefty is offering a $1.00 coupon on its 9 x 13″ or 8 x 8″ aluminum pans when purchasing any variety of Betty Crocker Supreme Brownie mix. The brands will be prominently featured in a specially designed in-store display. “When you think outdoor summer entertaining, you know a pan of fresh-baked brownies is always a picnic or BBQ pleaser. This partnership is a logical coming together of two go-to brands that consumers find as a solution for their summer desserts,” said Perteet Spencer, Marketing Manager at Betty Crocker. “We are pleased to work with Betty Crocker to provide savings on our products, which naturally go together,” said Jeff Trump, Bakeware Marketing Director at Reynolds Consumer Products.