Bang & Olufsen has unveiled its first new redesigned store concept in North America, at its Madison Ave. showroom location in New York City. The new store evokes a true sensory experience and demonstrates Bang & Olufsen’s commitment to providing extraordinary consumer experiences. “The new store has been designed to captivate curiosity as you move through the store,” said Kathy Thornton-Bias, President of Bang & Olufsen America.
At the heart of the new retail concept is a dedicated speaker wall that showcases all of Bang & Olufsen’s best-selling speakers. Shoppers can listen to their own playlist streamed from a smartphone and check out the sound of everything from the smallest cube speakers to the largest floor models. A B&O PLAY zone invites shoppers to listen to the brand’s range of innovative designs created for more mobile lifestyles. Shoppers can view films on the latest flatscreen technology, or discover the convenience of linking rooms through BeoLink system integration. The scalable retail concept will continue to be implemented in select Bang & Olufsen showrooms in major cities around the world.