Newcastle Displays Bombshell Blonde Ale

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Newcastle has reintroduced its Bombshell Blonde Ale this summer, featuring a lovely swimsuit-clad bombshell on its packaging and point-of-sale displays. “Newcastle Bombshell is a smooth, great-tasting summer beer. But we can’t expect people to take us at our word on that,” said, Quinn Kilbury, Brand Director for Newcastle Brown Ale. “No matter how much we talk about how smooth and great-tasting Newcastle Bombshell is, we’ll catch more people’s attention with an attractive woman on the packaging than we would with talk about how smooth and great-tasting Newcastle Bombshell is.” Newcastle Bombshell is brewed with Cascade, Hallertau and Northdown hops to balance the light-colored golden ale’s light aroma with toasted malt for a smooth, clean finish. At 4.4% alcohol by volume, the beer has 125 calories per 12-ounce serving and 28 IBUs.