Kenneth Cole and Geneva Watch Group have introduced the new Kenneth Cole watch shop, now open at the Macy’ s Herald Square location in New York City. This innovative approach to the retail display of watches features a custom designed curved wall spanning over 40′ with “floating” glass cases and brushed stainless steel accents and trims. Enhancing the showcases are beautiful illuminated visuals that highlight the newest Kenneth Cole timepieces including the Genuine Diamond and Sparkling Pavé Collections. This layout allows consumers to easily shop the watches. It creates a dynamic and revolutionary shopping experience.