EL COTO Displays New Look For It’s Classic Rioja


Capitalizing on its claim, ‘the Number 1 selling brand in Spain,’ EL COTO DE RIOJA is asserting its title here in the USA too, with the new brand message, ‘The Buck Stops Here’ on attention-grabbing outer shipper displays, which also include the tagline, ‘The search for the perfect Rioja ends with El Coto.’
Founded in 1970, El Coto continues to craft Tempranillo-based, fruit-forward wines and has quickly become the leading Rioja brand in Spain. With this in mind, Frederick Wildman and Sons, is launching a new brand creative and marketing plan for El Coto de Rioja in the U.S. for 2014. Martin Sinkoff, V.P., Director of Marketing, said, “El Coto is an exceptional brand and we wanted to get this message to consumers in a clear, focused, exciting way at the point of purchase. Our new outer-shipping packaging does just that creating an instant in-store display that will animate retail floors, attract attention and build sales and pleasure for everyone who buys and drinks El Coto!”