World Cup sponsor Coca-Cola recently commissioned a variety of in store point of purchase materials to leverage the sponsorship with the multiple Coke products. Proprint Services (www.proprint.com), a Toronto based p.o.p. firm, created many of these displays. These standees were digitally printed on Proprint’s high speed Inca S-40 flat bed machine directly onto corrugate material. Proprint also created wobblers, shelf talkers, posters, cling vinyls, tent cards and case toppers for the promotion.