P.O.S. Supports The Kraft Hockeyville 2014 Promotion


Kraft Canada’s 2014 Kraft Hockeyville Promotion, is its largest to date. Proprint Services (www.proprint.com), a Toronto-based display firm, created the in store point of sale materials for the promotion. The centerpiece is a large display bin topped off with an eye catching rotating pole sign. This element was litho printed. Each panel was then mounted to corrugate, die cut to shape and glued together to create the bin. In addition, header cards were also litho printed, mounted to corrugate and die cut to shape and placed around stores. Floor displays, counter top displays, wobblers, cling vinyls, tear pads and Basewrap round out the other elements. Kraft Hockeyville 2014, in partnership with Christie, the National Hockey League® (NHL®), the National Hockey League Players’ Association (NHLPA) and CBC, is awarding $1 million in prizes.p>