Life is good, the lifestyle brand committed to spreading the power of optimism and donating 10% of its net profits to help kids in need, has opened its new retail location at Patriot Place in Foxborough, MA. The store includes multiple interactive technologies and a lounge area with a Life is good coffee bar. Customers can enjoy a multi-touch coffee table and screen, a café counter and iPads. A large LED wall greets customers at the front entrance. At product tables, customers can browse iPads for product details.
Bert Jacobs, CEO, Life is good, said, “We’re not just giving customers a traditional retail experience anymore – we’re serving gourmet coffee, engaging our friends with interactive content, and just inviting them to hang out with us. We’ve redesigned the entire store and tailored it to meet today’s needs.”