Traveler’s Introduces Insurance Claim Center ‘Retail’ Concept


To differentiate itself from the competition, Travelers Insurance developed a one-stop shop service for automobile accident claim and repair. “ConciergeClaim” provides a highly personalized way to seamlessly manage the entire process from start to finish. Travelers needed a “retail” store concept for ConciergeClaim that was strongly branded, distinctive, inviting, friendly and communicated a high level of personalized, professional service. And from concept to build-out, they needed it done within 90 days. Travelers came to King-Casey, (,a Westport, CT-based design firm to deliver an effective and on time solution.

King-Casey’s retail design experts developed a proprietary 3-D branded concept for Travelers ConciergeClaim service centers. The project called for the overall retail strategy, exterior design, interior layout, customer flow, interior decor and merchandising elements. King-Casey’s solution elevated the Travelers brand and delivered a superior customer experience.