RadioShack Opens Concept Store In Boston


RadioShack has opened its latest custom concept store in Boston near the site of the company’s first retail location, which opened in 1921. The newly remodeled store features a custom contemporary nautical design, paying homage to the city’s maritime heritage with sailing rope accents, weathered wood and a ship’s bow centerpiece. Interactive areas throughout the store encourage shoppers to discover personalized solutions and realize the unlimited potential of technology. Joe Magnacca, RadioShack CEO, said, “Boston exemplifies the true spirit of innovation. This is the ideal backdrop to showcase RadioShack’s fresh new look and renewed focus on technology discovery and collaboration.”