Diageo is using this Crown Royal display to reinforce Crown Royal’s premium positioning, appealing to 35- to-55-year-old male shoppers looking for a higher end beverage. The use of 18-gauge sheet metal and 1″ square machine-bent metal tubing ensures a highly durable frame. The design of the frame itself was developed to mimic the Crown Royal bottle and, in combination with the stylish printed vinyl graphics, evoke the same sense of luxury and smoothness that the brand has worked so hard to build.
Built in access from all four sides of the display and 3/16″ clear acrylic shelves enhance the shoppability of the unit, and the heavy-duty casters make the display mobile. The unit is engineered to assemble in just 5 to 10 minutes. This Crown Royal floorstand display unit was created by United Displaycraft, (www.uniteddisplaycraft.com), a Des Plaines, IL-based p.o.p. display firm.