Hearts On Fire®, The World’s Most Perfectly Cut Diamond®, has opened its second domestic retail store featuring its new, innovative shopping experience at the King of Prussia Mall in Philadelphia, PA. This retail launch is part of Hearts On Fire’s global expansion plan designed to transform the way consumers relate to and buy fine diamond jewelry in premiere mall locations across the country.
Hearts On Fire continued to evolve both its selling and conceptual designs, with even more revolutionary enhancements in the new 1,200 sq. ft. King of Prussia store that creates a modern and inviting environment for shoppers. Features include: Eye-level, transparent “Jewel Boxes” that replace long display cases and allow sales associates and customers to work side-by-side rather than over a counter for a more personal relationship. A digitally enhanced environment throughout the store empowers consumers to learn about the Hearts On Fire brand.