Cheesecake Factory Installs Digital Signage


The Cheesecake Factory has a reputation of delivering a top-notch customer experience. The restaurant chain recently decided to use digital signage from BrightSign as a visually impactful marketing vehicle and an effective way to entice customers with its mouth watering desserts and entrees. The BrightSign digital signage has been integrated into its 175 locations in the United States, as well as select international locations. The screens serve as a supplement to the restaurants’ menus, offering guests a visually enticing look at daily menu items. “The restaurant industry is one of the fastest-growing market segments for digital signage, and our work with The Cheesecake Factory demonstrates the value of pairing menu content with stunning visuals,” said Jeff Hastings, BrightSign’s CEO, ( “Great imagery inside the restaurant helps patrons explore the restaurant’s offerings and whets their appetites for a satisfying dining experience.”