Treasury Wine Estates wanted to bring the Gabbiano Knight to life in the retail store.
This 5 foot, free-standing Gabbiano Knight personifies the brand’s main icon. Hammered tin was used to replicate the shape of the body and fine detail of medieval armor. The tin was then carefully bent, shaped and painted to replicate the fine craftsmanship and weathered look of a true knight’s suit of armor.
The display is designed to increase brand awareness, stimulate in-store buzz and drive purchase intent.
Treasury Wine Estates, reports that the knight display has been extremely successful at stimulating display activity.
This 5 foot, free-standing Gabbiano knight display was created by Insight Resource Group, (www.insightresourcegroup.com,) an Orinca, CA-based promotion agency.