JCPenney has invigorated its kids and baby department with the launch of exclusive new brands and designer attractions. Presented in a dedicated shopping environment, giggleBABY enables JCPenney to expand its in-store product offering to include categories such as strollers and baby gear. Wendy Bellissimo’s unique collection, new to JCPenney, boasts elegant, chic designs with boutique-style quality, offering bedding, bath, special occasion apparel, footwear, gifts and accessories at attainable prices. The first U.S. children’s line from London-based designer Ted Baker, baker by Ted Baker, offers a fresh, playful collection of top-quality clothing for boys and girls. With Sally M, an exclusive collection for JCPenney, designer Sally Miller has created a collection of cool, trendy styles for girls sizes 6 – 16. Flowers by Zoe by Kourageous Kids offers stylish looks from fashion zip leggings to trendy sequined dresses, funky sweaters, skirts and bottoms at a great value.