Fisher® Nuts and Karo® Syrup recently conducted a joint promotion to promote both brands in-store. The program featured custom recipes featuring Fisher Nuts and Karo Syrup. Howard Brandeisky, V.P., Global Marketing & Customer Solutions at John B. Sanfilippo & Son, Inc., which markets Fisher Nut products, said, “Fisher Nuts and Karo Syrup go hand-in-hand. We’re excited to offer fresh twists on classic recipes that can be enjoyed year-round.”
The six new recipes include: 3 Nut Pie, Caramel Apples with Chocolate and Walnuts, Perfect Pecan Bars, Chocolate Pecan Truffles, Caramel Walnut Tart, and Almond Crusted Chicken Wings, that will live on a Fisher Nuts and Karo Syrup co-branded landing page. As part of the partnership, Fisher offered retailers quarter pallet displays with QR codes linking to the landing page.