Samsung Debuts Home Entertainment Experience At Best Buy


Samsung is debuting the Samsung Entertainment Experience at select Best Buy stores to highlight the picture quality of Samsung’s latest line of TVs and feature the largest selection of Curved UHD TVs.
The new Samsung TV line will be showcased alongside the company’s home audio products, including the Samsung Shape Wireless Audio Multiroom System. The Samsung Entertainment Experience will be staffed by Samsung trained Best Buy retail associates. Tim Baxter, President, Samsung Electronics, said, “Consumer awareness and purchase intent for UHD technology is increasing steadily and the Samsung Entertainment Experience at Best Buy provides consumers with the opportunity to get an in-depth look at how this new technology can change their viewing experience. We understand the importance of the product experience in stores and will continue to work with our retail partners to showcase next-generation technologies through effective merchandising solutions.” Mike Mohan, Best Buy’s Chief Merchandising Officer, said, “We are pleased that Samsung is expanding their presence in our stores.”