Bumble Bee Foods has introduced Wild Selections. A portion of proceeds from the sale of Wild Selections® will support World Wildlife Fund (WWF) efforts to expand sustainable fishing practices globally.
The first Wild Selections products to be launched include Marine Stewardship Council MSC-certified albacore and skipjack tuna. Later phases will include MSC-certified salmon, shrimp, clams and sardines.
Bumble Bee SVP Marketing Dave Melbourne, said, “This is a first-of-its-kind collaboration that aims to raise awareness of the importance of seafood sustainability.”