Halls has introduced its new HALLS Extra Strong Menthol Flavor, an intensely cool throat drop made with higher menthol levels than the classic flavors (15 mg vs. 5.8 mg). HALLS Extra Strong Menthol Flavor provides a boost of cooling flavor and soothes sore throats. “From our findings, we know that people aren’t practicing good habits. So for those who inevitably fall victim to a cough, HALLS can provide temporary soothing relief,” said Farrah Bezner, Director of Marketing, HALLS. “Our new Extra Strong Menthol Flavor throat drop can help you let the cool in, when you’re not feeling your best.” Special corrugated floor stands will support the product launch.