Deckers Outdoor Opens Its First ‘Brand Showcase’ Store


Deckers Outdoor Corp. has opened its Brand Showcase store at its corporate headquarters. The flagship store delivers an elevated environment for Deckers brands to display their core heritage footwear, as well as seasonally significant offerings, while serving as an innovation lab to continually test new technologies and merchandising approaches.

On track to be certified as LEED Silver for the store’s sustainable design elements, the 8,000+ sq. ft. location incorporates unique materials, including walnut, hot rolled steel, exposed concrete, and gloss white laminate. The interior and exterior material reflects the diverse range of footwear and related products that Deckers offers. The Brand Showcase store features an extensive breadth of product across all Deckers brands, such as UGG Australia, Teva, Sanuk, TSUBO, Ahnu, MOZO, and HOKA ONE ONE.
“Our new store will serve as the showcase for all of Deckers’ brands and our expression of next generation retail,” said Dave Powers, President, Omni-Channel for Deckers.