‘Sony Experience At Best Buy’ Launches In 350 Stores

Sony Experience

Sony Electronics is opening new home theater retail spaces at 350 Best Buy locations nationwide.
The ‘Sony Experience at Best Buy’ shop-in-shops will provide consumers with a best-in-class shopping experience through enhanced fixtures, interactive demonstration areas and dedicated Sony Experience Experts. Mike Fasulo, President, Sony Electronics, said, “With interactive demonstration experiences and a dedicated team of Best Buy product experts, the Sony Experience at Best Buy will be an ideal place to engage consumers about Sony’s home theater products.” Mike Mohan, Best Buy’s Chief Merchandising Officer, said, “Our new home theater areas will, for the first time, allow customers to test, try and experience how all of the Sony products work together.” The ‘Sony Experience at Best Buy’ will showcase a comprehensive selection of Sony’s TV line-up, from entry level HDTVs to premium 4K Ultra HD TVs. Using touchscreens, visitors can control and engage with various content demonstrations on the TV wall. Users can compare 4K Ultra HD TVs alongside HDTVs with HD video and native 4k content, demonstrate all of Sony’s technologies such as TRILUMINOS™ Display, explore broadcast TV and display Blu-ray™ quality content.