Green Mountain Coffee Roasters has launched the first Keurig Store in the Burlington Mall in Burlington, MA. Keurig Store shoppers will be able to interact with Keurig® brewers and beverages from Keurig® K-Cup®, Keurig® Vue®, and Keurig® Rivo® systems, to determine the brewer and beverages that best match their lifestyle or gifting needs. In addition to providing the full line of Keurig® brewers, the Keurig Store will offer on-site demonstrations, special promotions, new product offerings, and unique Keurig® accessories.
The Keurig Store will feature a “Pick-a-Pack” wall where shoppers will be able to build their own boxes of individually-selected Keurig Brewed beverages. The wall will feature an interactive tool that will make beverage recommendations from the 200 varieties of Keurig coffees, teas, cocoas and Brew Over Ice beverages.