Samsung Launches CenterStage™ In-Store Display


Samsung is taking innovation in the home appliance category into the retail realm with CenterStage™. The new concept showcases Samsung’s portfolio of appliances in an ultra-realistic and life-size display with an intuitive touch-screen interface, helping shoppers find the right Samsung home appliances through an interactive experience. With in-depth product details consumers can actually envision what Samsung’s products will look like in their homes. “By blending the physical with the digital, we are transforming the way consumers experience our products and making it much easier for them to shop for appliances,” said Yoon Lee, V.P., Samsung Electronics. “With retail floors getting more cluttered, CenterStage offers virtual access to every Samsung home appliance on the market with an immersive UHD display, engaging graphics, and clear explanations of product features and benefits.”