Belle Ambiance Wine Collection Targets Millennials


Delicato Family Vineyards has launched Belle Ambiance, a new portfolio of rich, indulgent California wines crafted to enhance any moment. The Belle Ambiance portfolio includes a Chardonnay, Pinot Noir, Cabernet Sauvignon, Red Wine Blend and Pinot Grigio, now available for national distribution.
Belle Ambiance is a new offering that resonates with the aspirational, yet economically-conscious Millennial audience who are continuing to drive the growth of the popular premium category,” said Chris Indelicato, President &CEO, Delicato Family Vineyards. “Luxury packaging and quality in the bottle, coupled with an accessible price point, combine to deliver a memorable wine experience that is unmatched.” An array of point-of-purchase display materials will support the launch.