Swedish retailer H&M, Hennes & Mauritz, has opened its new Times Square store in the heart of New York City. “This is a milestone moment for H&M, to have a footprint at the crossroads of the world and own a piece of the NYC skyline with our brand illuminated on top of this impressive building,” said Daniel Kulle, U.S. President for H&M. This dynamic store embraces modern technology with a digital runway: a virtual catwalk projecting images of guests onto exterior screens. This unique content can also be accessed through the customers’ social media platforms. The store interior features LED screens, a charging station equipped with iPads, and interactive mannequins. The 42,000 sq. ft. store will offer collections for ladies, men, young ladies and young men.