AT&T is transforming its retail store in La Grange, IL to enhance the shopping experience.
The store will highlight AT&T’s products and service across three zones: the Connected Experience Zone, the Community Zone, and the Explore Zone. The new Connected Experience Zone features “lifestyle vignettes” that show customers how solutions can be used in their everyday lives. The Community Zone features “community tables” that encourage customers to shop in an open and interactive space. Customers will no longer see traditional retail cash register counters. Instead, they’ll find round cafe-style tables where they can sit side-by-side with AT&T retail consultants.