Carl’s Jr. and Hardee’s premium burger lines are now being served on Fresh Baked Buns. Consumers will notice the buns are denser, a little sweeter and, of course, baked fresh, then grilled so that each one is served hot and soft. Both chains now have ovens installed in virtually all of their locations.
Brad Haley, Chief Marketing Officer of Carl’s Jr. and Hardee’s, said, “We’re now not only the only major fast-food chains to offer 100% Black Angus beef burgers, but we’re also the only ones to bake premium-quality buns for those burgers fresh in our restaurants, every day. But, these aren’t just basic hamburger buns that we’ve chosen to bake ourselves rather than have a commercial bakery make for us. They really are as good as or better than you could bake at home.”
The Fresh Baked Buns launch will be supported by promotional materials created by Los Angeles and Amsterdam-based creative agency, 72andSunny.