College Inn®, known for its great tasting broths made with premium ingredients, is gearing up to launch the College Inn Social Kitchen™, the brand’s first promotion that combines the digital and physical worlds. One click on the College Inn’s Facebook page will allow the opportunity for people to connect virtually and physically over a bowl of delicious soup created with College Inn® broth.
Pete Bushbaker, Brand Manager, College Inn, said, “Recognizing that many people are interacting within their communities more and more online, the College Inn Social Kitchen is bringing the digital and physical worlds together in a unique way to encourage and celebrate the act of sharing a mealtime connection through our great tasting broths.”
College Inn’s goal will be to serve 1,000 bowls of soup per day. If the Social Kitchen receives more than 2,000 likes, College Inn will donate enough broth to cook up more than 10,000 bowls of soup to a local charity.