GREY GOOSE vodka has launched FLY BEYOND to tell the remarkable story of how its creator defied expectations in France and throughout the spirits world to create a vodka that would set a standard of luxury in the super premium category. The global integrated campaign brings to life the journey of its creator François Thibault. Sophisticated consumers now, more than ever, want to know the story of their favorite brands. “FLY BEYOND is more than a campaign for us. It is two words that capture the spirit of the brand’s creator and the spirit of our drinkers,” said Lyle Tick, Sr. Global Category Director for GREY GOOSE vodka.
To promote the launch of The FLY BEYOND campaign, through 3-D technology, dynamic digital billboards will be synchronized to create the illusion of flying geese through the epicenters of New York City and Las Vegas.
Other attention-grabbing outdoor activations include dynamic storefront takeovers in New York City’s SoHo neighborhood and its financial and meatpacking districts.