Hip Digital Media and Kellogg Co. have expanded a successful partnership, aimed at engaging and rewarding consumers with Premium Digital Rewards. Hip Digital Media has re-launched Kellogg’s Digital Download Store introducing new digital Gift Cards and Virtual Currencies like Amazon.com Gift Cards, Hulu Gift Cards, and Webkinz Points. The new platform enables Kellogg’s Family Rewards members to redeem digital rewards from their desktop or mobile device.
To participate in the program, consumers log onto the Kellogg’s Family Rewards, register and enter unique codes found inside packages of Kellogg products. Consumers collect and exchange points for rewards including Premium Digital Content from Hip Digital Media.
Kim Begeman, Assoc. Director, Kellogg Loyalty, said, “Providing digital rewards such as song downloads and exclusive content allows us to round out our catalog to meet the needs of all types of families.”