Shopko, a leading supermarket chain headquartered in Greenbay, WI, has partnered with the Green Bay Packers to sponsor the new Shopko Gate at Lambeau Field, which was recently completed as part of the stadium’s South End Zone expansion.
When fans enter the Shopko Gate, they will be surrounded by Shopko branded signage created by Shopko’s marketing department. The new signage and imagery fit seamlessly into the historic venue and were designed to evoke pride and emotion in Packers fans. The Shopko Gate at Lambeau Field is a place for fans to reflect on the team’s winning tradition as they view photos of Packers greats including Vince Lombardi, Bart Starr and Lynn Dickey.
“We believe in our community, our team and our customers,”said Jill Soltau, Shopko President & Chief Merchandising Officer. “The signing throughout the South End Zone will resonate among generations, reinforcing the ties between the team, the community and an incredible shared endurance.”