For the first time ever, KFC recently offered $10 Weekend Buckets – 10 pieces of freshly prepared chicken for only $10. During this special promotional period, guests could choose from KFC’s famous Original Recipe® chicken, Extra Crispy™, Kentucky Grilled Chicken®, the brand’s new Original Recipe® Boneless or they could mix and match any recipe for their $10 Weekends Buckets. The introduction of $10 Weekend Buckets followed the recent launch of KFC’s Go Cups, which include a choice of chicken and Potato Wedges in a portable container for only $2.49. Now the brand is well positioned to meet its guests’ value needs, whether they’re snacking or planning for a family meal.
“Value has never been more important to our guests, and KFC has never been better equipped to meet those value needs,” said Jason Marker, CMO for KFC U.S. “The introduction of $10 Weekend Buckets provided a ‘Wow! value’ for meals with family or friends during the best time of the week – the weekend.”