PlaceCodes’ mobile-mapping technology has been incorporated into a marketing program for Friendly’s ice cream. The promotion delivers scannable PlaceCodes to millions of households, allowing consumers to use their mobile devices to obtain directions to the closest Friendly’s restaurant or retailer stocking its Jubilee Ice Cream Roll. PlaceCodes’ mobile mapping technology also provides Friendly’s with geo-based analytics.
“When a consumer wants to buy ice cream, we want them to find a Friendly’s ice cream retailer as fast as possible,” said Tim Hopkins, Exec. V.P., Retail at Friendly’s.