Shopkick has deployed the first Apple iBeacon-based presence signal at any major retailer. shopBeacon™ transmitters are now live at Macy’s Herald Square, New York and Union Square, San Francisco. As shoppers enter Macy’s, shopBeacon can remind those who’ve opted in to open their shopkick app, and in the future, also deliver personalized value with department-level granularity.
“iBeacon is a big milestone in creating the future of shopping, and it starts today with shopBeacon at Macy’s,” said Cyriac Roeding, CEO and Co-Founder of shopkick.
shopBeacon can welcome shoppers when they enter a Macy’s store and shows them location-specific deals, discounts, recommendations, and rewards, without having to remember to open the app. It can also tie at-home browsing behavior to in-store benefit; if the customer “likes” a specific product online, shopBeacon can remind them when they enter the store that Macy’s sells it.