Westfield Group has unveiled its first partnership pilot with eBay that unites mobile and online shopping with the physical retail world. At Westfield San Francisco Centre, people can touch and interact with digital storefronts for Sony, TOMS and Rebecca Minkoff to select and purchase over 100 products.
“We want to define what the future of retail will look like through digital innovations,” said Kevin McKenzie, Chief Digital Officer, Westfield Group. “We are excited to partner with eBay and brands that are pushing the boundaries of online and offline retail to showcase technology that redefines shopping.”
Visitors can walk up to each digital storefront window, touch the glass and begin shopping.