Budweiser’s new mobile Budweiser Brewmaster Tour offers beer drinkers a hands-on tour of Budweiser’s time-honored brewing process. At each stop, visitors will learn about Budweiser’s key ingredients, the brewing process, fermentation and beechwood aging.
Budweiser brewmasters or brewing ambassadors will lead small groups of guests through five brewing zones that culminate with a sampling opportunity, during which adults can enjoy the finished lager.
Julia Mize, Vice President, Experiential Marketing, Anheuser-Busch, said “With the help of our brewing ambassadors, we’ve created a connection for beer drinkers between the beer in their hand and the history and heritage of Budweiser brewing.”
The tour will visit more than three dozen cities.