In conjunction with the AXE Apollo Space Academy (A.A.S.A.), which will send 22 fans from around the world to space, the AXE brand is launching a new retail-focused program that will allow seven guys and/or girls to attend Space Camp for a chance to participate in the trip of a lifetime.
Consumers have a chance to go to Space Camp by entering a code online upon purchase of a full-size AXE product and seven winners will be then eligible to attend the AXE Apollo Space Camp in Orlando, FL. One finalist will be randomly selected for space travel.
Attention-getting ‘AXE Astronaut’ floor stand displays will support the retail promotion.
The display merchandises Axe deodorant body sprays, deodorant and anti-perspirant sticks, shower gels and hair care products.