3M’s new Interactive Virtual Presenter combines several key 3M technology areas – light management, films, projection, touch systems and commercial graphics – to create an innovative solution that can be used to enhance communications and merchandise products.
The Virtual Presenter is made possible by 3M’s rear-projection film, which works like an optical lens. Millions of nano-sized glass beads focus the projected light, while a black layer absorbs the ambient light – producing a high-contrast image with wide viewing angles.
“The 3M Virtual Presenter represents the next generation of interactive digital communication,” said Bill Hibbard, 3M Business Development Manager. “While virtual presenters have been seen at trade shows, airports and drugstores during the past few years, 3M’s new integrated, interactive virtual presenter provides the opportunity to capture data, generate leads, customize content and drive social engagement.”