Newcastle Brown Ale has released Newcastle Cabbie, a dark black ale. To support the launch, a national social responsibility program encourages consumers to get home safely.
Brett Steen, Brand Manager, Newcastle Brown Ale, said, “Newcastle has always been committed to promoting responsible consumption, and we are thrilled to announce a collaboration between Newcastle Cabbie Black Ale and Taxi Magic which will help consumers find safe rides home this winter.”
Newcastle Cabbie POS will feature a short code to download the Taxi Magic mobile application to a smartphone. Newcastle will reward consumers with a $5 credit when they download the app.
POS elements include tuck cards, cooler decals and standees for off-premise retailers, while coasters, tap handles and special glassware are available for on-premise locations.