Starbucks is opening the first company-owned Starbucks location at Downtown Disney in Anaheim, CA. The new store, is the first of four to be operated by Starbucks across Disney properties in the U.S. The new Downtown Disney location will bring one of Starbucks most engaging experiences to customers with technology and content designed specifically for the store. This includes introducing customers to the story behind Starbucks coffee projected across a 10-foot video installation in addition to a first-of-its-kind interactive touch screen that will inspire moments of playful creativity for even the youngest visitors.
“The store’s coffee passion wall video is rendered to look like an animated painting or drawing. That handcrafted look is a reflection of the handcrafted beverages we serve every day around the world,” said Bill Sleeth, Starbucks V.P., Design. This sustainably built to LEED standards location will include a living, green wall with more than 1,000 native plants in the shape of a coffee cup that serves as a backdrop to capture memories for visiting guests.