Beam Partners With Mila Kunis For ‘Make History’ Campaign


Jim Beam®, the world’s #1 Bourbon, and actress Mila Kunis are teaming up for Beam’s new Make History™ multi-media brand campaign that will reach more than 100 markets worldwide. Make History™ is the first-ever global marketing campaign for the iconic American brand, which traces its history to 1795. The Make History™ campaign will premiere three new television commercials featuring Kunis. Kunis will also be featured in retail materials.p>

“This partnership truly signifies a new era for the brand – an era in which we push boundaries even further, attracting new fans across the globe and continuing the great growth we’ve enjoyed on the brand,” said Kevin George, Chief Marketing Officer at Beam Inc. “Mila’s love of bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History™ campaign make her the perfect partner.”p>