DESIGNPHASE-CCB-DISNEYINFINITY

Disney Infinity Display
This interactive game display incorporates the latest technology which gives customers the ability to place a collectable figurine on a base pad to produce the character description, giving them a glimpse of interactions and adventures. The display was produced with a custom built android monitor, RFID designed chip, LED lighting, molded ABS plastic, and a custom SD card for easy updates. This display won the Gold OMA in the Personal Electronics/Software-Permanent category as well as the Display of the Year, Permanent Award, and was created by DesignPhase, 1771 S. Lakeside Dr., Waukegan, IL 60085; (Web Site) www.DesignPhase.com


ROCKTENN-THAI KITCHEN-3602F

Simply Asia TOTO Pallet
This Simply Asia pallet display created for McCormick & Co., was designed to educate shoppers on the ease of creating delicious Asian restaurant style meals at home. The Simply Asia pallet mimicked the iconic Asian Take-out Box. The open carton with chopstick immediately reminds the shopper of their favorite take-out meal from Asian restaurants. The design is fun, memorable and inviting and immediately connects the shopper to the possibility of easily prepared meals that can be “as good as take-out from your favorite Asian restaurant.” The Simply Asia pallet won the Gold OMA in the Food category and was created by RockTenn Merchandising, 5900 Grassy Creek Blvd., Winston-Salem, NC 27105; (Web Site) www.rocktenn.com


EASTWEST MARKETING GROUP-GOLD OMA

Nabisco Holiday Display
The Mondelez “Make The Holidays Magical” display was created to attract shopper attention across the range of Nabisco holiday favorites. Retailers and shoppers alike were drawn to the fun, whimsical nature of the Nabisco Holiday suite of displays: the Toy Solider, the Tree, and the Archway, all united under the “Make the Holidays Magical” call-to-action. This display won the Gold OMA in the Snack Product and Soft Drinks category as well as the Display of the Year, Temporary Award and was created by Eastwest Marketing Group, 575 Eighth Ave., New York, NY 10018; (Web Site) www.eastwestmg.com


HUGHES-COLGATE GOLD

Colgate Floor Pallet
Colgate required a display that would reinforce a daily oral health regiment. They wanted the consumer to pick up all items in the regiment ie Mouthwash, Tooth brushes and Tooth paste, in one convenient location. This pallet and a floor stand demonstrated the importance of a daily oral health regiment for two different product lines: Colgate Optic White and Colgate Pro Relief. This display won GOLD OMA in the Mass Merchandiser – Retailer Category and was created by Hughes Decorr, 246 Courtland Ave. Concord, Ontario Canada L4K 4T2; (Web Site) www.hughes-decorr.com


SONOCO-VICL_FS_COMBO5X7-GOLD

Vaseline Spray & Go Launch Campaign
Vaseline is using this elegant floor stand to merchandise its new Vaseline Spray & Go Moisturizer. The display graphics clearly communicate the product benefit — that Vaseline® Spray & Go Moisturizer spray lotion moisturizes deeply and absorbs in seconds, so women can put their clothes right on after moisturizing and get on with their day.This display won the Gold OMA in the Hair Care & Skin Care category and was created by Sonoco Display & Packaging, 65 Harristown Rd., Glenrock, NJ 07452: (Web Site) www.sonoco.com


EB-SLUGGER PHOTOS-GOLD OMA

Louisville Slugger Bat Rack
Hillerich & Bradsby wanted an affordable Floor Display that holds 18 bats of various diameters and lengths vertically with the handle up. A large area for branding was required. The display would need to hold bats with barrels of all diameter and keep all bats upright and in line. This display positions 18 bats stair stepped on a 3-tiered base structure providing an unobstructed view of the handle and providing easy access for better shop-ability. The Louisville Slugger Bat Rack won the Gold OMA in the Sports Equipment category and was created by E-B Display Co., 1369 Sanders Avenue, S.W., Massillon, OH 44648; (Web Site) www.ebdisplay.com


ROCKTENN-RITEAIDDURACELL BATTERY CENTER-GOLD OMA

Rite Aid Battery Center
Rite Aid Pharmacy asked Duracell to develop a new Battery Center Display program that would be innovative and fit with the contemporary look of their new Wellness Store Format. The vast majority of Rite Aid Shoppers are women, and Rite Aid requested a Battery fixture program that would be attractive and helpful to female shoppers. Instead of a traditional 3-sided design with side corner panels, a new continuous curved end cap was designed for the new Battery Center End cap. This allowed the shopper to follow a continuous flow around the end cap and into the 8′ in-line department shelving. Product selection was enhanced with the addition of navigational strips that enabled the shopper to find the right battery quickly. Signs were also color coded to distinguish key battery sub-segments. This display won the Gold OMA in the Drug Store-Retailer category and was created by Rock-Tenn Merchandising, 5900 Grassy Creek Blvd., Winston-Salem, NC 27105; (Web Site) www.rocktenn.com


DESIGNPHASE-OMA-XBOX

The XBOX One Inline/End Cap modular display program for Microsoft’s Xbox One video game was produced using specific dimensions to accommodate various retail specifications. Central to the product design and manufacturing was a consistent and clear brand image, integrating the most contemporary architectural and interior design trends, resulting in strong in-store exposure and contributing to one of the most successful console launches, in Xbox history. This display won the Gold OMA in the Mass Merchandiser/Retailer-Permanent category, and was created by Design Phase, 1771 S. Lakeside Dr., Waukegan IL 60085; (Web Site) www.designphase.com


NEW DIMENSIONS DURACELL BRONZE

Sam’s Club Four Way Duracell Display
Duracell is using this display which can be shopped from all sides. The display header describes Duracell’s Duralock Power Preserve™ Technology which guarantees that Duracell batteries stay powered for 10 years in storage. This display was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747; Bronze Award.(Web Site) www.ndrc.com


DESIGNPHASE-OMA-LG

LG Electronics Studio Kitchen Vignette
Incorporating a combination of 13 different LG appliances, the LG Kitchen Vignette was designed to showcase LG’s premium home appliance products where consumers could “experience” the products in a kitchen setting rather than a typical retail environment. Each unit was pre-assembled and then condensed and repackaged to ensure easy set-up and installation. This program has supplied significant sales lift and has turned into one of LG Home Appliance’s biggest initiatives. This display was created by Design Phase, 1771 S. Lakeside Dr.,Waukegan, IL 60085; Silver Award. (Web Site) www.designphase.com


ROCKTENN-NEXXUS-OMA

Nexxus Hydra Light Floorstand
The objective was to develop a premium display surrounding the launch of Hydra Light, a system consisting of 4 products designed to nourish hair without weighing it down. The display needed to showcase products and be adjustable for multiple height requirements at various retailers. The unit was designed to be open, showcasing the product system. The header was designed to be adjustable by sliding up and down to meet varying display height requirements. The unit is solidly reinforced to hold a large product weight, yet it still maintains a compact footprint. This display was created by RockTenn Merchandising, 5900 Grassy Creek Blvd., Winston-Salem, NC 27105; Bronze Award. (Web Site) www.rocktenn.com


KAHULA SPECTACULAR CASES(F)

Kahlúa Spectacular Display With Steam
Kahlúa wanted to drive floor display activation during a key selling window as well as support off shelf Holiday merchandising and programming at high priority chain and independent accounts. A custom built smoker unit with motion sensor was built inside of the coffee cup. During the display activation period, Kahlúa experienced a sales lift of approx. 12%. Positive qualitative consumer and retailer response have resulted in increased demand for the display during additional program windows beyond Holiday. The display, which is 34”w x 26” d x 80”h, ships fully assembled. This display was created by Inner Workings, 600 West Chicago Avenue, Chicago, IL 60654; Bronze Award. (Web Site) www.inwk.com


JUSTMAN-DOLLHOUSE PLAYTABLE JPD OMA

Fisher-Price Loving Family Dream Dollhouse Playtable
The goal with this display was to develop a new retail merchandising format that allows consumers to interact with toys at retail and bring fun to the toy department. Mattel also wanted to support the Wal-Mart “Retailtainment” initiative as well as have the playtable bring additional excitement to the Loving Family brand and help launch the new dollhouse. By enclosing the dollhouse with PETG, consumers were unable to have access but were able to see what was included in some of the room sets. Product tethered to the playtable allowed for hands-on play from the correct audience age, young girls ages 3 and up. The display was built strong enough to withstand months of play at retail. This display was created by Justman Packaging & Display, Los Angeles, CA; Bronze Award. (Web Site) www.justman.com


SAMSUNG CSC

Moen MotionSense Interactive Display
Moen wanted an engaging and “interactive” merchandiser for its new Moen MotionSense kitchen faucet. The display would showcase product features including a newly released “touchless,” motion-activated technology without the benefit of having running water in the showrooms. The display had to demonstrate and the graphics had to convey how the display could be accessed to turn on with hand movement that activated the various strategically placed MotionSense “wave sensors” on the faucet. The Moen MotionSense Interactive Display was created by In-Store Experience, 49 Richmondville Ave., Westport, CT 06880; Bronze Award. (Web Site) www.instoreexperience.com


SYNSOR-SWANN_1080P_01-OMA

Swann Premium Display
Swann Communications, known for innovation in the DIY surveillance space, is using this display to reinforce that position. The display integrates features such as an all-metal frame, LED backlighting and a secondary video screen. The display was specifically designed for the CE and club channel customers. Swann wanted a single display unit that could showcase either 1080P or 920H security systems. The principal requirements were to hero the products – cameras and DVR units – while providing a live video feed as well as highlight the brand using graphics embodying Swann’s signature colors, plus integrated LED lighting behind the logo. This display was created by Synsor Corporation, 1920 Merrill Creek Parkway Everett, WA 98203; Bronze OMA. (Web Site) www.synsor.com


POP-MNY 1 GLORIFIER - OMA

Maybelline Eyeliner Studio
The objective of the merchandiser was to show actual eye liner tips in order to help shoppers make a better informed purchase decision. The unit needed to fit into the Maybelline wall, be easily updatable and have the option to be illuminated. The merchandising unit uses engaging oval windows to create vignettes for eye liner factices. The unit frames and showcases the eye liner section of the Maybelline wall. The merchandiser was engineered with a door that hinges up to avoid shoppers seeing any lines. Retailers have a wide variety of gondolas and this unit works in all wall systems with customized brackets. Lighting is an innovative, patented, plug-n-play system with no wire management. This display was created by POP Displays, 555 Tuckahoe Road, Yonkers, NY 10710; Bronze Award. (Web Site) www.popdisplayusa.com


ROCKTENN-MIARROZ-OMA

Knorr Mi Arroz Floorstand
Unilever wanted a temporary merchandising vehicle that would provide incremental sales at retail for their KNORR Mi Arroz brand. To make the product the champion and come alive interactively, a floor stand was created with an unusual, eyecatching temporary structure that holds a total of 96 pcs. of cartoned product consisting of 48 pcs. of red SKUs and 48 pcs. of white SKUs. The product shelves are angled, creating an illusion by printing product contents on the center graphic panel pouring into a bowl full of rice. This display was created by RockTenn Merchandising, 5900 Grassy Street Creek Blvd., Winston-Salem, NC 27105; Silver Award. (Web Site) www.rocktenn.com


TRANSWORLD MARKETING-CARAVELLE SHELF CENTER

Caravelle New York Launch – In Case Program
Bulova Corporation wanted to position the re-launched Caravelle Brand and combine the new product styling and technology with a merchandising program that communicates the Brand’s new position as an economical, fashion dedicated family of timepieces based at the heart of US fashion sense – NYC. Using strong, iconic NYC graphic elements, the sophisticated, urban design/fashion sense of the New York design world was infused throughout the program. The flowing, linear lines of the merchandising system feature 80 watches on a clean, white palette of high gloss, piano finish acrylic paint on a wood substructure. This display was created by Trans World Marketing, 360 Murray Hill Parkway, East Rutherford, NJ 07073; Bronze Award. (Web Site) www.transworldmarketing.com


SYNSOR-ZOUND-MARSHALL-DISPLAY-OMA

Marshall End Cap
Zound Industries’ Marshall, an iconic rock ‘n’ roll brand, used this display to introduce several products, including over-ear headphones, in-ear buds and speakers. The goal was to create a compelling, interactive experience. To deliver that, the display had to maintain nostalgia for the Marshall brand while allowing consumers to interact with the products and listen to multiple genres of music. This display was created by Synsor Corporation, 1920 Merrill Creek Parkway Everett, WA 98203; Bronze Award. (Web Site) www.synsor.com


ONESOURCE-OMA_2014_ORLY_REBRANDING_TOWER_BRONZE_WINNER_-OMA

Orly Rebranding Nail Polish Tower
Orly wanted to create a modular free standing nail polish tower display that was to hold either .6 oz lacquer bottles or a combination of .6 oz lacquer and treatment bottle; Create contrast between the display and nail product selections; Communicate a true representation of color once applied to the finger nail; Showcase new product colors; Maintain front facing product and ease of loading and Utilize the same tray components as Orly Rebranding Counter Top Display. The display was engineered to create a modular tower unit with interchangeable shelves and graphics which was simple to build and inexpensive to ship. This display was created by One Source Industries, 185 Technology Drive, Irvine, CA 92618; Bronze Award. (Web Site) www.onesourceind.com


NEW DIMSNSIONS FUSION PROGLIDE

Walgreens Gillette Powerwing Display
This display features popular Gillette Fusion Proglide razors, shaving creams and gels in one convenient place for the consumer. The display features high impact graphics and provides full product visibility. This display was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747; Bronze Award. (Web Site) www.ndrc.com


DARKO-FP-LLINFANTAISLE03
Fisher-Price Infant Aisle Reinvention at Kmart

Fisher-Price wanted a complete redesign of the Infant Aisle making it easier for Moms and gift givers to navigate the department. A large vac-form and corrugate header was incorporated to attract shoppers down the aisle. In addition, an end-cap with a large side graphic was created to provide product recommendations for shoppers based on the developmental stage of a child. A battery powered wedge partition was included so shoppers can sample out of box toys and learn more about the products’ benefits. To help drive the cores business and most popular lines, these products were also called out on shelf with a colorful channel strip that highlighted them as featured items. This display was created by Darko, 2026 Summit Commerce Park, Twinsburg, OH 44087; Silver Award. (Web Site) www.darkoinc.com


UNIVERAL-LUNCH SLICE-OMA

Frito Lunchtime Slice
The objective was to engage the consumer with a new endcap display featuring an assortment of lunch snacks, by incorporating the theme “Add some fun to lunchtime.”. Utilizing an existing design already proven in the field, an innovative graphic design was added to attract consumer attention. The graphics, which are the highlight of the display, are curved and layered, creating a dimensional replica of a brown paper bag used for school lunches. The display, built on casters for ease of mobility, is easy to assemble with minimal setup time and limited tools. This display was produced by Universal, 726 East Highway 121, Lewisville, TX 75057; Bronze Award. (Web Site) www.udfc.com


CAROCON-NIKON ACULON-OMA

Nikon T01 Aculon Display
This Nikon T01 Aculon display was created for sporting goods retailers Mill’s, Dick’s and Cabela. The display was customized to hold different Aculon Binoculars SKU’s for each retailer. This display was created by CaroCon Display & Packaging, a Carolina Container Company; Bronze Award. (Web Site) www.CaroConUSA.com