AT&T’s new store design focused on the customer’s mobile lifestyle has opened in Addison, TX. “Customers visiting our Addison store will discover an interactive shopping experience built around their mobile lifestyle,” said Hardmon Williams, VP, AT&T-North Texas.
The store highlights AT&T’s products and services across three unique “zones” – the Connected Experience Zone, the Community Zone, and the Explore Zone. The new Connected Experience Zone features “lifestyle vignettes” that offer customers a glimpse of how products can be used in customers’ everyday lives. The Community Zone, features “community tables” that let customers shop and play in an open and interactive space. This space has apps, accessories and devices on display to show customers how they can work together. Finally, customers can check out the Explore Zone with “explore walls” that showcase AT&T’s diverse device line-up and accessories complemented by digital monitors with product information.