Sport Chek’s Flagship Store Introduces New Digital Era

FGL SPORTS LTD. - Sport Chek's First Flagship Store

Sport Chek has opened an 80,000 sq. ft. Sport Chek/Atmosphere store that provides consumers with access to world leading digital technology and a personalized shopping experience that connects consumers to sports. The Sport Chek flagship store features: 800 screens populated by 220 channels that display product images and deals, store-wide anthems, and community walls filled with local sports information; 470 individual screens; 250 computers; 25 large format tabs; 80 tablets; and over 1,200 sq. ft. of digital projection. Staff will use digital installations, interactive technology and product displays featuring the best brands to provide detailed and personalized service to customers.

“Our new flagship store in West Edmonton Mall is the most digitally advanced and personalized retail experience in the world,” said Michael Medline, President of Canadian Tire Corp. “We have created an energy filled experience for anyone who is passionate about a great customer experience. ”