PPG Debuts Digital Color Work Station


PPG Industries’ Pittsburgh Paints® brand has launched the PPG Color Work Station, a retail palette display with an integrated 42″ digital touchscreen work station. The new display serves as a comprehensive color station. “The new PPG Color Work Station has been designed as an all-inclusive design station for anyone looking to complete a home painting project,” said Dee Schlotter, North American Color Marketing Manager, PPG Architectural Coatings. The PPG Color Work Station helps consumers identify coordinating colors by providing “color starting points” with top colors identified in each row so customers can see a top blue, green or beige, and then fine tune it to the perfect color for their project. The digital work station provides tools to help customers explore color options by: Using the new palette of more than 2,000 colors; Seeing colors on the big screen to assist with visualizing color on a larger scale; Virtually painting a room with any color; Viewing color tip videos and product information; Browsing by color, style and personality; Scanning color chips to view the color on the screen and virtually paint; and Receiving swatches and painted rooms at home via email.