AXE® Peace Launches


AXE has introduced the AXE Peace product line across all of the brand’s grooming product categories: body spray, deodorant and antiperspirant sticks, shower gel, shampoo and conditioner, hair styling, face wash and shave gel.

Matthew McCarthy, Sr. Dir., AXE & Men’s Grooming for Unilever, said, “Young people are socially conscious and more digitally connected than ever. AXE is tapping into this to start a conversation, inspire people to unite globally, and raise awareness about the power of peace in a way only AXE can do.”